Case Studies
Three representative accounts. Figures are illustrative while we finalise client approvals — the structure of the work is exactly what we do.
3.4x
Blended ROAS, up from 1.9x
Northwood & Co. — Home & kitchen
The problem
One catch-all Performance Max campaign was absorbing 80% of budget with no visibility into which products were driving revenue.
What we did
Split PMax by margin tier, rebuilt listing groups, added custom labels for stock and margin, moved brand traffic to a dedicated Search campaign.
The outcome
Spend held flat for 30 days while revenue climbed, then scaled in 15% increments over the next quarter.
+68%
Revenue growth in 90 days
Tier Apparel — Apparel
The problem
Feed titles were pulling straight from Shopify product names, so Google matched the wrong sizes and colourways to search queries.
What we did
Rewrote titles to a structured template, fixed GTIN and attribute coverage, added feed rules for seasonal exclusions.
The outcome
Impression share on core categories roughly doubled and cost per acquisition fell while volume increased.
-31%
Wasted spend removed in month one
Vitals Lab — Supplements
The problem
Conversion tracking counted subscription renewals as new purchases, so the account optimised toward the wrong audiences.
What we did
Rebuilt GA4 and Google Ads conversions, added enhanced conversions and server-side tagging, set conversion values by contribution margin.
The outcome
Reported ROAS dropped on paper, real contribution profit went up, and budget shifted to genuinely new-customer campaigns.
Results shown are from past client accounts. Individual results vary.